http://www.brandology.com/newsletter.html Brandology's InformAction Newsletter - By Maura Mitchell en-US (c) Copyright Brabdology, Inc. All Rights Reserved Tue, 24 Aug 2010 07:15:00 GMT http://www.brandology.com/images/newsletter/logo_transp_thmb.gif http://www.brandology.com/newsletter.html 100 71 http://www.brandology.com/newsletter/informaction20100824.htm http://www.brandology.com/newsletter/informaction20100824.htm Tue, 24 Aug 2010 07:15:00 GMT Not 5%. Not 3%. Not even 1%. A big fat 0% of people say they would pay for Twitter. That’s an amazing statistic from USC’s Annenberg School that reveals... http://www.brandology.com/newsletter/informaction20100803.htm http://www.brandology.com/newsletter/informaction20100803.htm Tue, 3 Aug 2010 07:15:00 GMT We hardly had time to breathe a sigh of relief that the oil well was capped before the next issue surfaced. Tiny droplets of oil combined with an oil dispersant chemical have been found in the food chain... http://www.brandology.com/newsletter/informaction20100720.htm http://www.brandology.com/newsletter/informaction20100720.htm Tue, 20 Jul 2010 07:15:00 GMT I got so many passionate emails after my last newsletter about male vegetarians that I decided to write about the other end of the spectrum---the increasingly popular Paleolithic Diet... http://www.brandology.com/newsletter/informaction20100707.htm http://www.brandology.com/newsletter/informaction20100707.htm Wed, 7 Jul 2010 07:15:00 GMT Historically, the vast majority of vegetarians and vegans were women. Men just weren’t likely to give up meat, in part because eating steaks, burgers, and foot long hotdogs was seen as manly. That’s changing quickly. A growing group of celebrity men are vegetarian... http://www.brandology.com/newsletter/informaction20100622.htm http://www.brandology.com/newsletter/informaction20100622.htm Tue, 22 Jun 2010 07:15:00 GMT Over 80,000 chemicals are regularly used in the US. Less than 200 have been safety tested by regulators. That’s because current regulations are based loosely on the principal of “assumed safe until proven dangerous.” http://www.brandology.com/newsletter/informaction20100609.htm http://www.brandology.com/newsletter/informaction20100609.htm Wed, 9 Jun 2010 07:15:00 GMT Kohlberg Kravis Roberts announced Friday that eight companies in its portfolio saved a total of $160 million in less than two years by implementing very simple, focused green initiatives... http://www.brandology.com/newsletter/informaction20100526.htm http://www.brandology.com/newsletter/informaction20100526.htm Tues, 25 May 2010 07:15:00 GMT The organic health halo is so strong that consumers on average believe an organic cookie has 40% fewer calories than a “conventional” one. They also believe that organic snacks have more fiber and other health benefits than traditional ones. These misperceptions are leading Americans to unknowingly overeat... http://www.brandology.com/newsletter/informaction20100511.htm http://www.brandology.com/newsletter/informaction20100511.htm Tues, 11 May 2010 07:15:00 GMT Despite everything you read about Millenials (ages 16 to 30) being the greenest generation, they are actually less likely than the rest of the population to have changed their behaviors or their purchases to live more sustainably. http://www.brandology.com/newsletter/informaction20100427.htm http://www.brandology.com/newsletter/informaction20100427.htm Tues, 27 Apr 2010 07:15:00 GMT The proof is pretty darn conclusive that climate change leads to more people getting sick and dying. In fact, some scientists say the connection is so clear that they are using climate change data to predict future epidemics. http://www.brandology.com/newsletter/informaction20100414.htm http://www.brandology.com/newsletter/informaction20100414.htm Wed, 14 Apr 2010 07:15:00 GMT Most consumers who make special efforts to save energy turn around and “splurge” on energy consuming behaviors, negating half or even more of their green efforts. http://www.brandology.com/newsletter/informaction20100324.htm http://www.brandology.com/newsletter/informaction20100324.htm Wed, 24 Mar 2010 07:15:00 GMT There is absolutely no correlation between how green a company actually is and how green consumers think it is. The same is true for social responsibility. http://www.brandology.com/newsletter/informaction20100309.htm http://www.brandology.com/newsletter/informaction20100309.htm Tue, 9 Mar 2010 07:15:00 GMT If you can get yourself past how boring “waste stream valorization” sounds, you could make a lot of money for your company and help save the planet. That’s especially true if you’re in the food business. http://www.brandology.com/newsletter/informaction20100217.htm http://www.brandology.com/newsletter/informaction20100217.htm Wed, 17 Feb 2010 07:15:00 GMT We all suspected it, but now there’s research to prove it. Consumers are more likely to buy green products if those products clearly telegraph their greenness. Consumers want to do the right thing, especially if they can let people know they are doing it. http://www.brandology.com/newsletter/informaction20100202.htm http://www.brandology.com/newsletter/informaction20100202.htm Tue, 2 Feb 2010 07:15:00 GMT The antibiotics that the chicken was given before it became your Tikka Masala dinner could be helping drug resistant microbes thrive in your body. Pretty scary, huh? http://www.brandology.com/newsletter/informaction20100120.htm http://www.brandology.com/newsletter/informaction20100120.htm Tue, 20 Jan 2010 07:15:00 GMT It’s hard to get a handle on consumers’ intentions to buy green products. For every survey that says Americans are now less concerned about the environment, there’s another one that says they’re more worried... http://www.brandology.com/newsletter/informaction20100105.htm http://www.brandology.com/newsletter/informaction20100105.htm Tue, 5 Jan 2010 10:15:00 GMT Now that Copenhagen has revealed just how difficult it will be to create a global plan to address climate change, discussions about climate engineering are becoming louder and more frequent...